Automotive industry: Chinese company "Chery" to build project in Bordj Bou Arreridj
ALGIERS-The Chinese company "Chery" plans to build an automotive industry plant in the province of Bordj Bou Arreridj, with a preliminary capacity of 24,000 units/year, according to a press release from the Ministry of Industry and Pharmaceutical Production.
Details of the project were presented during an audience granted on Wednesday by the Minister of Industry and Pharmaceutical Production, Ali Aoun, to a delegation from Chery, led by the brand's Managing Director in Africa, Steve Chan, and the brand's Director in Algeria, Aimen Cheriet.
The production capacity of the "Chery" plant in Bordj Bou Arreridj will increase to 100,000 vehicles in its third year of operation while working to create an export platform in Algeria, said the source.
On Thursday, the company will officially launch the "Chery" brand in Algeria, with an exhibition of the majority of models to be marketed in the country, and a presentation of the distribution network, which will initially cover 30 provinces.
In this respect, the Minister insisted that the vehicles’ prices must be affordable to Algerian citizens, affirming the need to pay particular attention to after-sales services and to comply with specifications.
Launch of cars’ marketing of Chinese brand Chery
ALGIERS- The Minister of Industry and Pharmaceutical Production, Ali Aoun, and the Minister of Trade and Exports Promotion, Tayeb Zitouni, officially launched the marketing of cars of the Chinese brand “Chery.”
Aoun stressed the government's commitment to launch a true automotive industry in Algeria, bringing "added value to the national industry and ensuring quality vehicles at reasonable prices."
Highlighting that the year 2024 will be that of the automotive industry in Algeria, the minister said that "leading automotive brands we are currently in negotiations with have shown interest in the local market."
The minister underscored that Algeria insists with automotive manufacturers on providing their products at reasonable prices.
Therefore, the entry of the Chinese manufacturer "Chery" into Algeria will help resupply the country's automotive market, following low supply for several years due to the suspension of imports.
The representative of the Chery brand in Algeria, "Auto Leader Company," available in 30 provinces, offers seven multi-range models, starting at prices from DZD1.99 million.
For his part, the Minister of Trade and Exports Promotion, Tayeb Zitouni, said that the launch of new automotive brands in the national market mirrors the will of the President of the Republic, Abdelmadjid Tebboune, to develop a clear strategy to lay the foundations for a true industry.
In turn, the General Manager of "Auto Leader Company," Aïmene Cherit, highlighted the prospects of the company, which plans to launch an automotive manufacturing plant in Bordj Bou Arreridj, with an annual production capacity of 24,000 units.
The plant will increase to 100,000 vehicles by the third year of its production, with the objective of creating an export platform in Algeria, he said.